BRAND CREATIVE & STRATEGY
I work at the intersection of creative direction, brand strategy, and marketing—helping brands clarify who they are, what they stand for, and how they show up consistently in the world. My approach blends strategic rigor with strong creative instinct and a filmmaker’s sensibility, ensuring the work is not only well-crafted, but purposeful, modern, and emotionally resonant.
WHAT I DO
Define brand positioning and narrative frameworks that clarify identity and ambition.
Lead creative and content strategy/direction across visual systems, campaigns, and content
Translate strategy into cohesive, usable brand systems teams can actually adopt and scale across dispersed networks.
Shape premium, lifestyle-driven brand expression across digital and cultural touchpoints.
Align internal teams and partners around a clear creative vision.
BRAND ELEVATION AS A CREATIVE AND STRATEGIC ACT
Led the evolution of a legacy global brand toward a more premium, lifestyle-driven position—defining the creative vision, establishing new visual and narrative standards, and ensuring consistency across campaigns, content, and brand systems. The work focused on elevating perception while maintaining clarity, trust, and scale.
Live Well with Coldwell
Live Well with Coldwell is a long-term brand campaign and approach designed to engage with consumers beyond transactions - focusing on how people live, move, and feel at home. I led the creative direction and brand strategy behind the campaign, shaping its visual language, narrative tone, and system of assets to ensure it felt human, modern, and emotionally resonant at scale. It is ranked as the top-rated, most effective ad in the financial services sector in over 5 years according to iSpot.TV
